What is SEO? It is a set of techniques and methods used to help website owners rank their websites. It stands for Search engine optimization and it is the ultimate way to reach the first page of search results. This is a mandatory alternative nowadays. When you search for something, the first 10 results are the most relevant! Keep in mind that ads at the beginning of the page are irrelevant. The 10 pages are your biggest competition, and you will have to reach higher positions than all of them if you want success. Now, the main fact to know is that SEO for website and blog is different.
SEO for websites
Websites are developed to offer a service or information that won’t be changed all the time. Because Google uses spiders in order to check the content, you will have to send sitemap to the developers. A sitemap can be easily done with a plugin for WordPress websites. After that, it must be uploaded to Google servers. In this case, testimonials, links, and advertising on the website is a useful addition to the SEO. Still, adding a blog to the website is important, because it can boost the search ranking. The homepage should be static, due to the fact it will show the most relevant information.
SEO for blogs
Blogs need fresh content in order to be better displayed on search pages. It is mandatory to write new content once a week, or at least once a month. The latest topics and originality is the key element of the SEO. The more useful content you provide, the better ranks can you expect. In WordPress, which is the most common platform for blogs, make your homepage dynamic, meaning that the latest posts will always be displayed first.